Redesigned Website for a Los Angeles Garden Designer & Plant Stylist

Wild & Tame, led by South Pasadena-based Melissa Chinchilla, is a garden design and plant styling studio rooted in California ecology, intention, and a distinctive gothic-editorial aesthetic. Melissa runs multiple businesses and manages projects across the city, so she needed a website that clearly communicated her offerings while making it significantly easier for potential clients to understand her services and take the next step.

This comprehensive redesign focused on organizing and clarifying her garden design, plant styling, and new curated plant package offerings. Key improvements included:

• Optimized the navigation and site structure to make her services intuitive and easy to understand

• Wrote web copy that captured Melissa’s poetic and intentional voice while incorporating strong SEO

• Built a fully functional online store with plant packages for local curbside delivery in Los Angeles

• Simplified the user flow for booking consultations

• Added seasonal-inspired calls-to-action and cross promotion of services throughout the site

• Customized the overall design to better reflect Wild & Tame’s elegant-yet-wild brand

A major part of the project was creating an organized, manageable system that honored Melissa’s vision while reducing the day-to-day management load on her busy schedule.

The result is a beautiful, cohesive website that better showcases Melissa’s work and makes it significantly easier for clients to connect with her.

Live site: https://www.wildandtame.co/